It doesn’t matter whether you’re a first time web designer, or the webmaster of hundreds of websites, design is still the most important element of any website. If you want visitors to return to your site again and again, you must create a site that is user friendly and attractive. Of course, it’s also important to include worthwhile content on your site. The advice that follows will help you to put together a site that is effective, and interesting to look at.
Don’t try to fit too much onto one page when you’re designing a website. If your page is too busy it will take a lot longer to load and can overwhelm visitors. When you’re going to be putting up a lot of content, create pages for everything you can to reduce the clutter on your page.
Don’t use lots of graphics. They are good for making your site more professional, but too much looks messy. Do not use graphics simply for decorating; utilize them for true improvement. Using an adequate amount of graphics keeps clutter away and helps you focus on site usability.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.
To help you design a site that is easy for people to read all the information, make sure the pages are not too wide. If the pages are not too wide then they will fit on most people’s computer screens. If the page is too wide, then part of your valuable information could be left off the page.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.
If you desire feedback from your visitors, design your site to include a feedback form rather than a guestbook. A feedback form lets your site visitors contact you without having anything negative be shown to everyone else who sees your site. If you have a guestbook then everyone can read both good and bad comments, something you really do not want people to see, especially when the comments are negative.
Do not use images for your background. When you think about some of the biggest websites on the Internet, they do not have images as backgrounds. When you use image backgrounds, you represent yourself as someone who is not well-versed in web designing. Images as backgrounds also cause your site to load slower, which can lead to user frustration.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
Put some thought into the “About Us” page. There are a lot of websites that do not utilize compelling or original content for their “About Us” webpages. Make yours exciting! Give people an introduction to your own background, how you became interested in web design, your inspirations, and what your business goals are.
If the design of your website needs to be mobile friendly, keep in mind that mobile devices have smaller screens and limited bandwidth. To account for smaller screens, you should try to design your website as a single narrow column so that the user only needs to navigate vertically, as opposed to both horizontally and vertically. Limited bandwidth means that you should be extra concerned about your file sizes. You can also opt to create a separate version of your website specifically for mobile devices.
If you want to enhance your relationship with existing and potential customers, use the tips you just read to help you design your website. Designing a user-friendly, attractive site helps drive traffic to your doorstep. Designing your website properly can help you succeed in the online world, and increase your profits.